Established more than 152 years ago by Jim Smart and Hildane Final, Smart & Final opened the first grocery-warehouse store in Los Angeles. With a rich history spanning over a century and a half, Smart & Final provides customers with fresh produce, quality meats, and groceries, along with over 3,000 club-sized products to accommodate every budget and need.
We were tasked to help increase brand awareness, highlight partnerships, promote seasonal sales and drive foot traffic as well as online orders.
SEASONAL CAMPAIGNS
These animated graphics were part of different seasonal campaigns (Back to School, Summer Essentials, and Halloween, respectively) to drive engagement while adding a playful touch to capture viewers’ attention and boost interaction. As the graphic designer, I conceptualized, illustrated, composited + animated these pieces using Adobe After Effects + Photoshop to ensure smooth transitions and a visually captivating experience.
SMART & FINAL x LA DODGERS
These graphics were used to highlight the partnership with the Los Angeles Dodgers and promote various giveaways/sweepstakes to drive customer interaction and elevate participation. As the designer I sourced + treated the images and I composited + animated these pieces using Photoshop and After Effects.
SMART & FINAL x FIRST STREET
These animated visuals were created for Smart & Final's First Street private label to promote their wide range of products. The animations capture the viewer’s attention, aiming to increase brand awareness and drive customer engagement. As the designer I treated the images, composited and animated these pieces using After Effects + Photoshop.
