With the life motto “Don’t settle for mainstream”, founder George Brontén and the team set out to design Membrain as the world's first Sales Enablement CRM that places HOW to sell front and center and launched it to the world in May 2012. Since then, George and his team have worked with thought leaders and studied research to identify the success factors behind successful sales organizations and build technology to help companies to consistently reach their targets.
KiT ALBUM PRESS RELEASE
DESIGN PROCESS: WHERE IT STARTED...
WHERE IT ENDED...
The initial design (top image) was sent over to us from our client, MUZLIVE and featured a collage of different Kit Albums scattered across the screen, emphasizing the variety of music available. While the original layout showcased a playful arrangement of album covers, it lacked a clear focus and messaging, which made it challenging for the audience to quickly understand the brand's value proposition.
The primary goal of my redesign was to create a more cohesive visual story that not only highlighted the Kit Album product but also communicated its unique selling points. The redesign shifted to a cleaner, more focused layout that centers around the Kit Album device. By isolating the product against a solid white background, the visual becomes less cluttered, allowing for better emphasis on the product itself. The tagline "Collect, Click, Connect" was introduced as a key element of the design, using bold, large typography to enhance clarity and reinforce the product’s value. The redesign maintained the vibrant color scheme but added gradient effects to the text to make it pop, aligning with the brand's energetic and youthful image.
KiT ALBUM ONE-SHEET
I designed this one-sheet to provide a comprehensive overview of the KiT Album—a revolutionary music distribution platform by MUZLIVE. The layout was designed to balance visual appeal with clear, easy-to-digest information. I used bold colors, engaging graphics, and strategic iconography to highlight key benefits like proven international success, robust copyright protection, and immersive album experience. The one-sheet’s color scheme and typography align with the KiT Album’s brand identity, creating a cohesive look that reinforces the brand’s innovative and modern aesthetic. I led the design process from concept to completion, utilizing Adobe InDesign and Photoshop to create a visually compelling and informative piece.
STORM SHELTER "THE FUTURE OF CREATIVITY"
MemBrain's Storm Shelter Event is a gathering to explore the forces shaping the future of media, technology, society, and the entertainment arts. Curating insights and experiences from leading scientists, entrepreneurs, artists, musicians, designers, and innovators, Storm Shelter forecasts the next season of groundbreaking innovation redefining our world.
I created these IG graphic posts to promote MemBrain's Storm Shelter event. The designs aim to generate excitement and drive attendance for the event, titled "The Future of Creativity," which focuses on innovative discussions about the creative industry. The use of bold typography and fluid, abstract backgrounds symbolizes the dynamic, forward-thinking nature of the event, while the gradient color transitions convey a sense of transformation and creative energy. The campaign emphasizes the event’s details, including the location (UCLA Freud Playhouse) and the date (October 27, 2023), with a strong visual focus to ensure clarity and engagement on mobile screens.
STORM SHELTER KEYNOTE SPEAKERS
I created these IG promotional graphics to feature the keynote speakers for Membrain’s Storm Shelter event. Each design spotlights one of the prominent speakers, including Hao Li, Aida Murad, and Brian David Johnson, emphasizing their roles and expertise in the creative and tech industries. The graphics aim to drive engagement, build anticipation, and enhance event attendance by showcasing the event's influential lineup. The designs maintain a cohesive aesthetic, using bold typography and vibrant, abstract backgrounds. Each graphic features a black-and-white portrait of the speaker against a colorful backdrop to create a striking contrast, making the information clear and visually engaging for social media audiences.
