The 76 brand was created in 1932 by the Union Oil Company of California is now owned by Phillips 66.
We were tasked with developing multiple content series for this client to drive business at individual 76 Gas Stations while also boosting overall brand awareness and engagement on their social media channels.
PARTNERSHIPS
These graphics were created to showcase the different partnerships of 76 with the Florida Gators, Charlotte Hornets and Houston Dynamo football club. As the designer, I helped conceptualize, treat/composite the images + animate these pieces using Adobe After Effects and Photoshop, focusing on vibrant motion and team spirit to reinforce the brand’s partnership messaging.
DRIVE LIKE YOU MEME IT
This ongoing series was developed for 76 as part of a strategy to create quick-hitting, shareable content that resonates with audiences through current and classic internet memes. Each graphic leverages relatable humor and trending themes, aiming to boost engagement and drive interaction across the brand’s social media channels. I designed these visuals using Illustrator + Photoshop.
ST. PATRICK'S DAY SOCIAL POST
This animated graphic was created as a festive social media post for 76 to celebrate St. Patrick’s Day. The design captures the playful spirit of the holiday while reinforcing brand visibility to promote seasonal cheer, and encourage social sharing across the brand’s digital platforms. As the designer, I developed the concept, illustration, and animation using Illustrator + Adobe After Effects.
