I build compelling brand identities that resonate and stand out. From concept development to final execution, my work blends strong visuals with thoughtful storytelling, ensuring that every brand I touch has a clear, distinct voice. Whether it’s crafting a new identity from the ground up or refreshing an existing brand, my approach is centered on creating memorable, cohesive designs that connect with audiences and drive results.
Explore the projects below to see how I transform ideas into impactful brand experiences.
AVENUE 22
This branding project was developed for Avenue 22 Medical Aesthetics, a modern clinic offering top-tier aesthetic treatments. The goal was to create a sophisticated, luxurious brand identity that reflects the clinic’s commitment to elegance, wellness, and premium service. The visual identity I created combines elegant typography with a rich green and gold color palette, symbolizing rejuvenation and luxury. The use of metallic gold in the logo adds a touch of opulence, while the clean, contemporary lines emphasize professionalism and trust. The branding extends across various touchpoints, including business cards, interior signage, and digital assets, ensuring a cohesive and refined look throughout the clinic’s physical and digital presence.
As the designer, I was responsible for the entire branding process—from initial concept development and color selection to logo design and application across marketing materials. This project showcases my expertise in visual identity creation, luxury branding, and strategic design for the wellness industry.
CAFE NINE
This branding project was created for Cafe Nine, a renowned live music venue in New Haven, Connecticut. The goal was to capture the venue's eclectic, gritty charm while creating a bold, memorable identity that resonates with the local music scene. The logo features a unique illustration of a skull entwined with a serpent, which creatively incorporates a hidden number 9—a nod to the venue's name. The combination of vintage-inspired typography and rugged illustration reflects the raw, authentic vibe of Cafe Nine, positioning it as both a historic and contemporary destination for music lovers.
As the designer, I managed the entire branding process, from concept development and illustration to final applications. This project highlights my skills in hand-drawn illustration, visual identity creation, and branding for the music industry.
SUPER SKATE POSSE x JAMIE REYES SKATEBOARD
This special branding project was created for Super Skate Posse, a nonprofit organization dedicated to empowering underserved youth through skateboarding. The collaboration with legendary skateboarder Jaime Reyes aimed to design a unique skateboard that will be distributed to kids during the Super Skate Posse Giveback Event in Honolulu, Hawaii. The skateboard is part of a broader effort to support Super Skate Posse’s mission to provide free gear, mentoring, and positive experiences to children. By creating this special edition board, the initiative not only promotes accessibility to skateboarding but also fosters meaningful connections through art and sport.
As the designer, I was responsible for the concept development, illustration, and branding for the skateboard, ensuring it embodied both the energy of the event and Jaime Reyes’ legacy. The skateboard design blends bold, dynamic graphics with elements that honor Jaime Reyes’ iconic career and the vibrant spirit of the Hawaiian skate scene. This project showcases my expertise in illustrative branding, youth-focused design, and community-driven initiatives.
